Innovation is one of the main drivers of our success

Innovation

Our approach to innovation combines two complementary and mutually reinforcing models.

“Product to Science” starts with the idea of a novel product then looking for the science that enables it.
“Science to Product” explores innovations in science and technology that inspire new product concepts.

Over the past 50 years, we have created innovative products that have become, over time, true icons of the chocolate confectionery sector. Today, we have a research and technology company within the Ferrero Group that is dedicated to on-going and open innovation.