Responsible communication for informed choices

THE PROGRAMS

When communicating about our products we go beyond legal requirements, adopting many self-regulation systems, in particular those relating to nutrition labelling and advertising, as well as participating in programs that promote physical exercise and good eating habits.

As a global player in our industry, we consistently apply the “Framework for responsible food and beverage communication” adopted by the International Chamber of Commerce and participate several other national and international initiatives designed to ensure high standards.

MONITORING OF COMMITMENTS

In order to reinforce the credibility of our commitments, every year we subject our performance in this area to certified monitoring by external third‑party organizations.

ADVERTISING MONITORING AT A GLOBAL LEVEL

At a global level, we apply the “IFBA Global Policy on Advertising and Marketing Communications to Children”. In accordance with this policy, we do not advertise our food products through TV, radio, print, cinema, online (including company-owned websites), DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and SMS marketing, to audiences primarily composed of children under the age of 12.

AT A EUROPEAN LEVEL

In Europe, we take part in the EU Pledge initiative, which fosters a responsible approach to food product advertising to children under the age of 12 on TV and print media, as well as on the Internet.