FERRERO RUSSIA

Ferrero has been present in the Russian market since 1995. Ferrero’s products have quickly won popularity thanks to their quality, uniqueness and excellent taste characteristics. Over time, Ferrero Russia has transformed itself from a small representative office in Moscow into an important production and commercial enterprise which is engaged in the distribution of Ferrero products throughout the country.
Currently, all the key products of Ferrero are sold in Russia, including Raffaello® and Ferrero Rocher®, Kinder® Chocolate, Kinder® Surprise, Kinder® Milk Slice, Kinder® Pinguì, Kinder® Maxi King, Kinder® Bueno, Kinder® Chocolate Maxi, Kinder® Country, Kinder® Delice, Nutella® and Tic Tac®.

THE VLADIMIR PLANT

The decision to build a production unit in Russia, which was an important step for strategic development in the local market, was made in 2007. After thorough analysis and a survey on potential production areas in the Central Federal District (Central Russia), the company opted for Vorsha, a village in the Sobinsky district of the Vladimir region.

In 2013 the Vladimir plant celebrated its 5th anniversary and was praised by regional authorities for the successful implementation of its investment project, as well as for its considerable contribution to the development of the regional economy and social field.

In line with Ferrero’s policy, the Vladimir plant develops its production processes with high respect for the environment. Production is carried out with the best available technology, which helps to consume energy, materials and natural resources, in particular, water, in an efficient way thus preventing and reducing the environmental impact.

TRAINING AND DEVELOPMENT

Ferrero Russia implements an extensive system of training and development, according to the needs and business objectives set. As part of the Performance Management Process, information on each employee is received and processed, which helps to develop a training plan for the entire year.
Training initiatives are aimed at developing:
  • professional skills (financial certification ACCA, CIMA, CIA, participation in professional seminars, conferences and round table discussions);
  • managerial abilities and leadership skills (People Management, Project Management, Coaching Skills Development, Communication & Conflict Management, Presentation skills development);
  • technical skills, computer expertise and development of language skills(English & Italian).

PARTICIPATION WITH STAKEHOLDERS

Ferrero attaches great importance to internal dialogue and the continual exchange with various stakeholder groups. Ferrero deems this interaction crucial in order to create a climate conducive to the development of the food industry in Russia.
Expectations and opinions expressed by stakeholders are an important tool to deepen social engagement and are a leverage to achieve our sustainability goals.

FERRERO RUSSIA'S SOCIAL INITIATIVES

Kinder+Sport is the Ferrero program aimed at promoting a healthy lifestyle through the diffusion of sport as a daily practice, especially among the younger generations.
From 2010, numerous national projects and initiatives were organized. With its Kinder+Sport project, Ferrero Russia has supported many sporting events.

KINDER® CHOCOLATE


Kinder® Chocolate entered the Russian market in 1995. The product has acquired popularity with consumers, thanks to its high quality and its exceptional taste characteristics.
Responding to the wish of parents to give their children the most valuable products, the secret of Kinder® Chocolate success is based on the highest-quality ingredients, its uniqueness and its ability to accommodate the needs of Moms.

The responsibility of the brand to the consumer manifests itself not only in offering a high-quality product that is suitable for children, but also in the commitment to respect and support the Group’s values in every promotional activity of the brand.