In our hearts.
In our commitment.

THE GROUP'S GROWTH, APPROACH AND COMMITMENTS


Ferrero has always been dedicated to taking on solid commitments and paying the utmost attention to People and the Planet
, giving these precedence over its financial goals. This tendency is inherent to the company’s DNA and is symbolically represented in a letter that Michele Ferrero sent to company employees in 1957, when he took the leadership:

"I personally pledge to dedicate everything I do and all my intentions to our company, so that it may continue its journey in the same light that my father and my uncle gave it, assuring you that I will only feel satisfied once I am able, with concrete facts, to ensure you and your children a safe and peaceful future."
Michele Ferrero

Our Executive Chairman Giovanni Ferrero continues to guide the Group in this same light:

"Tradition and innovation are inherent to Ferrero’s DNA. If I had to find a metaphor, I’d say that tradition is like a bow. The further back we pull the string, the further forward we can fire the arrow of modernity, of vision, of innovation."
Giovanni Ferrero

For the Ferrero Group, the term corporate social responsibility has always stood for caring for people and for the local area, namely employees and former employees, consumers, families and the local communities in which it operates. These principles of social responsibility guided Ferrero's first steps over 65 years ago in Alba and remain unchanged to this day.
For Ferrero, the most important report has never been its annual financial statement; it is in fact its social responsibility report which reflects the Group's respect for People and the Planet. 

The Ferrero Group’s approach to sustainability is currently based on the company’s social responsibility strategy: “Sharing values to create value”.

For Ferrero, the creation of shared value is a practice that affects all stages of the supply chain: it goes from caring for the people who have made and continue to make the history of the Group, supporting local communities, promoting active lifestyles among youths and their families, all the way to maintaining a strong commitment to sustainable farming practices and safeguarding as well as protecting the environment.

THE TWO SOULS OF FERRERO’S SOCIAL RESPONSIBILITY

PEOPLE

At Ferrero, consumer focus isn't just a value, it's something we put into practice every day, based on a sense of responsibility that goes beyond commercial goals. This responsibility is made into reality through Ferrero's nutritional strategy, ongoing innovation, the quality and freshness of its products, food safety and responsible and transparent communication. In addition, Ferrero shows a constant interest in the lives of its current employees, former employees and people living in the communities in which it operates. This commitment is also demonstrated through the activities of the Ferrero Foundation and the Michele Ferrero Entrepreneurial Project, active in Africa and Asia. The Group also continues its commitment to the promotion of active lifestyles by addressing young people and their families through the global Kinder+Sport “Joy of moving” programme.

PLANET

Monitoring and improving the impact of its activities throughout the entire supply chain is a priority for the Ferrero Group, which it addresses by ensuring that its main raw materials are responsibly sourced. In addition, the Group is committed to production that respects the environment, by making use of the best technologies available, ensuring that the use of energy, materials and natural resources is efficient and by consuming water resources responsibly and reasonably. Acknowledging this responsibility, Ferrero is strongly committed to minimising its environmental impact, from raw materials to production plants and logistics, along the entire value chain.