Ferrero has always been dedicated to taking on solid commitments and paying the utmost attention to People and the Planet, giving these precedence over its financial goals. This tendency is inherent to the company’s DNA and is symbolically represented in a letter that Michele Ferrero sent to company employees in 1957, when he took the leadership:
Our Executive Chairman Giovanni Ferrero continues to guide the Group in this same light:
For the Ferrero Group, the term corporate social responsibility has always stood for caring for people and for the local area, namely employees and former employees, consumers, families and the local communities in which it operates. These principles of social responsibility guided Ferrero's first steps over 65 years ago in Alba and remain unchanged to this day.
For Ferrero, the most important report has never been its annual financial statement; it is in fact its social responsibility report which reflects the Group's respect for People and the Planet.
The Ferrero Group’s approach to sustainability is currently based on the company’s social responsibility strategy: “Sharing values to create value”.
For Ferrero, the creation of shared value is a practice that affects all stages of the supply chain: it goes from caring for the people who have made and continue to make the history of the Group, supporting local communities, promoting active lifestyles among youths and their families, all the way to maintaining a strong commitment to sustainable farming practices and safeguarding as well as protecting the environment.