Ferrero 1st food company in the world for reputation in the ranking of the 100 best companies

Reputation Institute's Global RepTrak® 100 has uncovered the world's most reputable companies ranking Ferrero as the top Italian company in terms of reputation in its listings for 2016.

Ferrero is in 18th place in the worldwide list, and with a ranking equal to 74.8 results to be the first company in the food industry among the 100 best reputable companies in the world.

Overall the top-ranked company is Swiss watch maker Rolex, followed by U.S. entertainment firm Walt Disney and internet services provider Google.

The RepTrak® method of analysis measures the consumers’ perception of the world's largest companies, based on a scale that takes into account seven dimensions: products and services, innovation, workplace, governance, social responsibility, leadership and performance.

The study was conducted in the first quarter of 2016 through 61,000 interviews with consumers collecting more than 240,000 ratings data in 15 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the UK and the US).

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