Developing packaging that ensures great taste and a superior
product experience

Our Value Chain - Create

Every product presents specific packaging challenges, such as protection from light, odor and moisture, as well as mechanical protection, shelf life and providing portion sizes.

We consider these challenges from the outset, driven by our desire to satisfy our consumers’ expectations.

Dedicated teams collaborate to develop solutions, using our three packaging design principles:
• Ensuring product freshness and integrity in a correct portion.
• Using safe materials and the 5Rs strategy in packaging design.
• Ensuring coherence with our brand values through special shapes and materials.

THE 5RS - Integrate the 5Rs into our ecodesign approach


In the development and planning of our packaging, we adopt what we define as the “5R Strategy”, aimed at achieving the very best in terms of quality and freshness, while minimizing the quantity of waste produced.

The 5R are the principles identified by Ferrero as fundamental, which guide the design of our packaging with a view to Ecodesign.
  • THE PACKAGING CHALLENGE

    1. PRODUCT QUALITY PROTECTION

    Designing packaging and selecting materials to meet your highest expectations in terms of quality, aesthetics, functionality.

  • THE PACKAGING CHALLENGE

    2. PRODUCTION

    Ensuring mechanical stress during handling process is kept to a minimum to avoid any damage.

  • THE PACKAGING CHALLENGE

    3. DISTRIBUTION

    Protecting products from damage and contamination in transit

  • THE PACKAGING CHALLENGE

    4. SALE/PURCHASE

    Ensuring products are intact and positioned well for sale/purchase.

  • THE PACKAGING CHALLENGE

    5. CONSUMER USE

    Providing packaging that is safe, functional and delivers a positive consumer experience.

  • THE PACKAGING CHALLENGE

    6. PACK END OF LIFE

    Designing packaging considering its end of life and labeling to support correct disposal.