Every product presents specific packaging challenges, such as protection from light, odor and moisture, as well as mechanical protection, shelf life and providing portion sizes.
We consider these challenges from the outset, driven by our desire to satisfy our consumers’ expectations.
Dedicated teams collaborate to develop solutions, using our three packaging design principles:
• Ensuring product freshness and integrity in a correct portion.
• Using safe materials and the 5Rs strategy in packaging design.
• Ensuring coherence with our brand values through special shapes and materials.
1. PRODUCT QUALITY PROTECTION
Designing packaging and selecting materials to meet your highest expectations in terms of quality, aesthetics, functionality.
Ensuring mechanical stress during handling process is kept to a minimum to avoid any damage.
Protecting products from damage and contamination in transit
Ensuring products are intact and positioned well for sale/purchase.
5. CONSUMER USE
Providing packaging that is safe, functional and delivers a positive consumer experience.
6. PACK END OF LIFE
Designing packaging considering its end of life and labeling to support correct disposal.