How can we support our consumers? An insight on packaging labeling.
We adopt an end of life label system, based on pack labeling norms ( EU decision 97/129). The packaging material is identified by a number and abbreviation, which is valid in most countries. To help consumers understand the meaning of this technical information we translate it into familiar terms: paper, plastics, aluminium and composite. In line with local waste management systems, consumers in every country can check which packaging waste bin their packaging should be placed in after use.
End of life label instructions are meant to help consumers manage packaging waste correctly.
Different countries have specific local regulations and waste management streams and a “one label fits all” approach does not work. Due to limited space on pack, we sometimes direct consumers to our websites for greater detail about packaging disposal (see our
KINDER® website). We are exploring other digital opportunities to share this important information with consumers.
Working with consumers to tackle litter
How can consumers help us ensure that packaging is not thrown away and is recycled to preserve resources? By helping us to dispose of it correctly, in line with local waste management instructions.
To help our consumers, we have collected some interesting information from recycling guides19 20 21.
• Did you know that it’s best to flatten a plastic drink bottle? Flattening reduces its volume and makes it easier to sort and recycle.
• If you have more than one piece of plastic packaging it is better not to put them inside each other – doing this makes it harder to separate out different types of plastic.
• It is often best to keep the bottle cap on the bottle so it is not lost and can be separated as secondary or creative reuse during the final stage of recycling.
• It is best to roll aluminium foil into a ball before you put it in the recycling bin.
We encourage our consumers to reuse[*] rigid packaging as many times possible and to manage all packaging responsibly according to local instructions.
In future, we will be more and more active to support and sensitize our consumer to be an active positive part of virtuous supply chain!
MAKE THE DIFFERENCE AND DIFFERENTIATE