END OF USE

CONSUMER ENGAGEMENT

How can we support our consumers? An insight on packaging labeling.

We adopt an end of life label system, based on pack labeling norms ( EU decision 97/129). The packaging material is identified by a number and abbreviation, which is valid in most countries. To help consumers understand the meaning of this technical information we translate it into familiar terms: paper, plastics, aluminium and composite. In line with local waste management systems, consumers in every country can check which packaging waste bin their packaging should be placed in after use.

End of life label instructions are meant to help consumers manage packaging waste correctly.
Different countries have specific local regulations and waste management streams and a “one label fits all” approach does not work. Due to limited space on pack, we sometimes direct consumers to our websites for greater detail about packaging disposal (see our
KINDER® website). We are exploring other digital opportunities to share this important information with consumers.

Working with consumers to tackle litter

How can consumers help us ensure that packaging is not thrown away and is recycled to preserve resources? By helping us to dispose of it correctly, in line with local waste management instructions.
To help our consumers, we have collected some interesting information from recycling guides19 20 21.

• Did you know that it’s best to flatten a plastic drink bottle? Flattening reduces its volume and makes it easier to sort and recycle.
• If you have more than one piece of plastic packaging it is better not to put them inside each other – doing this makes it harder to separate out different types of plastic.
• It is often best to keep the bottle cap on the bottle so it is not lost and can be separated as secondary or creative reuse during the final stage of recycling.
• It is best to roll aluminium foil into a ball before you put it in the recycling bin.

We encourage our consumers to reuse[*] rigid packaging as many times possible and to manage all packaging responsibly according to local instructions.
In future, we will be more and more active to support and sensitize our consumer to be an active positive part of virtuous supply chain!

MAKE THE DIFFERENCE AND DIFFERENTIATE

Our main packaging: discover the materials

NUTELLA®


REUSE* the jar!
Let’s see how: get inspired and share your ideas with us!

www.nutella.com/de/de/diy

Interesting info for you:
Manage them according to your local collection system: help us to put them in the right bin!

NUTELLA&GO


Separate top and bottom and manage them according to your local collection system: help us not to lose recyclable materials.

Interesting info for you:
The plastic container guarantees mechanical resistance for on-the-go use and aluminium seal protects food and is easy to separate in order to recycle individual components.

FERRERO ROCHER


REUSE* the box!
Let’s see how: get inspired and share your ideas with us!

www.ferrerorocher.com/en/int/tips-and-ideas#query=&filters%5B%5D=box+reusage

Interesting info for you:
Manage them according to your local collection system: help us to put them in the right bin and recycle them!

KINDER BUENO


We developed very light weight packaging: don’t waste our effort, put it into a bin!

Interesting info for you:
Our snacks do not use composite film, they use plastic film with a sort of alumnum varnish3, this is why this material is labeled as plastics packaging.

3 It is the so called metalized film, where a special process allow to “spray” aluminum molecules on plastic film to guarantee same protection with very few atoms of material instead of using an aluminum film to create a complex multimaterial film.

KINDER CHOCOLATE


Play with the box! The game continues in the box! Last year KC mignon box 100g had a picture to color inside!

Interesting info for you:
KC envelope is a composite material with prevalence of paper.
In several countries this packaging can be collected with other packaging: please help us recover these materials by checking local instructions.

KINDER SURPRISE


Interesting info for you:
Manage the pack elements according to your local collection system: help us not to lose valuable materials like aluminum wrap and barilotto!

Tic Tac


Tic Tac  Transparent box delivers brand icon message, mechanical resistance for on-the-go use and recyclability criteria (monomaterial, recyclable plastic).

Interesting info for you:
Manage pack elements according to your local collection system: help us not to lose valuable materials.

* secondary reuse suggestion