The Kinder+Sport programme encourages physical activity to the young generations and aims to spread the joy of moving to children around the world inspiring them around the world to adopt active lifestyles from early childhood.
The Ferrero Group has always dedicated particular attention to the quality of life of people and for this reason it continues its endeavours in promoting active lifestyles among young people and their families through the global programme known as Kinder+Sport “Joy of Moving”.
Based on the principle that the future of children is in movement, the Kinder+Sport programme consolidates its activities for the purpose of increasing the time dedicated to physical activity among the youth and its qualitative level, and implements it following a very clear Vision, Mission and Goal.
KINDER+SPORT IS AN INTERNATIONAL EDUCATIONAL PROJECT
THE JOY OF MOVING METHOD
The Joy of Moving project brought together children, teachers, parents, researchers, members of institutions and private corporations. [...] But the true success will be achieved if the project is able to grow its roots within and without us, if it triggers an epidemic of joy of moving. [...]
The results of the research at the basis of the Joy of Moving method