THE VALUE CHAIN OF OUR PRODUCTS: A PATH TO RESPONSIBILITY


The Ferrero Group’s distinctive feature is the passion for its products and its primary and indispensable objective is the satisfaction of consumers. To this end, Ferrero is committed to the constant pursuit of the highest quality, uncompromisingly and unconditionally, while investing in its brands for the long term.

  • PRODUCTION

    • Quality and food safety certification
    • Environmental respect and energy self-production
    • Optimization of natural resources and waste recovery
    • Employee safety
    • The 5R of packaging: removal, reduction, recyclability, reuse and renewability

  • RAW MATERIALS

    • Freshness and quality
    • Sustainable and ethical sourcing
    • Animal welfare
    • Traceability and safety
    • Assessment and monitoring of raw material suppliers
    • Code of Business Conduct

  • END CONSUMER

    • Responsible advertising & communication
    • Indication for proper packaging waste disposal
    • Products with surprise toys: the values of playing and safety

  • LOGISTICS

    • Integrated and eco-sustainable logistic
    • Mileage optimization
    • Energy saving systems in Ferrero warehouses

  • POINT OF SALE

    • Great Brands in small portions, individually wrapped
    • Transparent nutritional information
    • Freshness: products’ suspension or withdrawal from sale during Summer

  • RECIPE

    • Continuous innovation
    • Products for all occasions
    • Small portions
    • No oils or hydrogenated vegetable fats
    • Unique taste with each product

GREAT BRANDS IN SMALL PORTIONS

Ferrero offers some of the world’s most famous confectionery products, while respecting the artisanal tradition and free of hydrogenated vegetable fats.
A balanced diet is the key ingredient to a healthy lifestyle. For this reason, Ferrero offers food products that are of the highest quality, unique, flavourful and available on the market in individual pre-wrapped portions.

In fact, we considers that, the individually wrapped portions, the use of ingredients that are naturally rich in high quality nutrients, our simple recipes and the organoleptic quality of the products are key factors that make Ferrero’s products suitable for a mid-morning or mid-afternoon treat.

Quality and freshness

Ferrero’s business model is designed to guarantee maximum freshness for products throughout the value chain and minimise waste as much as possible. The Group follows the product’s life cycle, from sourcing of the raw materials and packaging up to the finished products distribution to points of sale and consumers’ homes.

Ever since 1946, from the onset, Ferrero has paid careful attention to the selection of raw materials and ingredients.
It is the quality and freshness of the ingredients that determine the specific organoleptic characteristics of the Ferrero products and it is for this reason that Ferrero has developed innovative procedures such as the one known within the company as the “sacco conosciuto”.

This name refers to all the procedures carried out by Ferrero’s specialist technicians, such as organoleptic testing and analysis, auditing operations with suppliers and the practices that ensure food safety and guarantee the traceability of the raw materials.

KINDER® SURPRISES: THE VALUE OF PLAYING AND SAFETY


Playing and having fun: two activities which have an undoubtedly enormous role in the development of a child, and full the fundamental growth needs from a psychological, affective and emotional point of view. Play is the lens through which children observe and experiment with their and other people’s world, and it helps them throughout their development.

THE TRUST PACT WITH THE CONSUMERS

For the Ferrero Group, attention to the consumer is not only a value, but a daily practice, based on a sense of responsibility that goes far beyond commercial objectives. The dedication to consumers has always been the premise and the basis of the Group’s corporate policy.

The “Kinder Surprise Company” guarantees total adherence to its internal code for the design and manufacturing of surprise toys during the entire production cycle. Therefore, all of the Kinder® toys on the market are compliant with the internal code described above. This happens independently from the production location of the toy and from its destination to the various possible markets. It is a global approach to the theme of safety, inspired by the most rigorous international safety and quality control standards, and often even stricter than those standards.